World Milk Day is established under the aegis of the Food and Agriculture Organization of the United Nations to recognize the importance of milk as a global food. It has been observed on June 1 each year, since 2001. Further, it celebrates the important contributions of the dairy sector to sustainability, economic development, livelihoods and nutrition. The College of Dairy Science and Technology Mannuthy in association with COHEART, KVASU and Indian Dairy Association (Kerala Chapter) celebrated World Milk Day 2014 with pomp and valor. The programme was arranged at the Veterinary College auditorium, Mannuthy. The celebrations were inaugurated by Dr. P.K. Jayasree, Dy. Collector, Thrissur who in the inaugural speech stressed the growing relevance of setting apart a day exclusively as ‘World Milk Day’ every year for creating awareness among general public about the importance of milk and milk products. The inaugural session was followed by a technical seminar. The first session was on the topic “Milk Quality – A Consumer Perspective” handled by Dr. Ligimol James, Academic Consultant, Dept. of Dairy Microbiology. The next talk was on the topic “Present status and scope of B.Tech (DSc. & Tech.) programme” led by Sri. G.R. Jayadevan, Dept. of Dairy Business Management, CDST. A practical session on milk sample testing led by Sri. Adarsh C., Teaching Assistant was arranged at the Dairy Chemistry laboratory. The key message conveyed during the day long celebrations included, quality of milk should come as a commitment of farmers itself and scientist play a key role in facilitating it. The course BTech paves way forward for technological improvement in dairy sector.